Undergarments largely are sold from small stores across India and mostly under a male gaze. What was a causal observation at first, slowly became a movement as more like-minded women endorsed the idea – yes, ladies' inner wear in India left much to desire. It all started when we noticed how we never found bras of our size or fit at our local lingerie stores. It is a pain for women to shop from neighborhood lingerie stores which generally leads to awkward and embarrassing situations. THE INCEPTION Lingerie has always been talked about in hushed voices in our country. Our direct sales strategy does away with middle men, making our highest quality products affordable. Every Clovia product is made and improved based on customer feedback. We ensure the design-to-delivery experience of products crafted by Indian artisan and backed by international technology to provide you with premium yet affordable products. WHY CHOOSE CLOVIA? With a problem-solving approach and a combined experience of over 100 years, the sole purpose of our lives is to serve the queen - our customer. Made in India, Clovia Botaniqa is a cruelty-free brand.
This line of products is enriched with plant-based ayurvedic ingredients and is free of paraben, toxins and sulphate. The latest launch consists of carrier oils, essential oils and face serums.
It has a wide range of face wash, face creams, body washes, body butters, hair oil, shampoo and conditioner. Clovia Botaniqa is a range curated for modern age women and new moms. The genesis of Clovia Botaniqa to provide solution-based products and the very existence of Clovia Botaniqa is to make the experience of coping with lifestyle problems for every woman a tad bit easier and happier. After an extensive research and survey, our innovation team found ayurvedic solutions to the problems and curated a range of skincare, haircare and bodycare products and named it Clovia Botaniqa. The top most skincare & haircare problems faced by the modern Indian women were identified. If with our fits, style, comfort and fashion, we are able to add a little joy to a woman’s innerwear experience and let her begin her day right, we think our job is DONE! Clovia initially started with lingerie but is now expanding to products catering to women hygiene and personal care.
While India, for the longest time, has been trying to fit into international body types, Clovia took the task to understand India and its fits and offer solution-based premium lingerie for Indian women who have been stuck with vanilla & one-size-fits-all undergarments options from generations. Clovia is now the trusted Lingerie, Sleepwear, Loungewear, Activewear, Shapewear & Personal Care brand of over 30Lc urban millennial Indian women.